In a bid to stem cataclysmic ratings declines and waning relevance, MSNBC has cancelled the daytime shows "Ronan Farrow Daily" and "The Reid Report."
In their place, MSNBC will bring in Thomas Roberts to anchor a new
daily two-hour block of news programming from 1-3 pm, a network
spokesperson told the On Media blog. Roberts will stop anchoring Way Too
Early, the 5:30-a.m. show that precedes Morning Joe.
Ronan Farrow will launch a new series of primetime specials,
featuring in-depth interviews, and will continue to be a special
correspondent across programming. He will also continue his partnership
with the NBC News Investigative Unit.
Joy Ann Reid, the host of Reid Report, will become MSNBC’s national
correspondent across platforms, a regular contributor for MSNBC’s
primetime shows, and the first dedicated reporter for NowThisNews, an
MSNBC online partner.
In a statment, and MSNBC spokesperson said the move was part of
MSNBC's plan to make daysing programming exclusively "news-focused." The
daytime schedule also features "The Daily Rundown" and "Andrea Mitchell
Earlier this month, MSNBC registered its lowest full-day rating in
nearly a decade, drawing an average of 55,000 viewers in the
all-important 25- to 54-year-old demo. In January, MSNBC's daytime
ratings for January were down 20 percent in total and 37 percent in the
demo when compared to the previous year. In prime time, total viewership
was down 23 percent, while the demo dropped by 39 percent.
MSNBC President Phil Griffin says he has been "experimenting" with
new ways to regain momentum, spawning widespread speculation that he
planned to make significant changes to the lineup.